Brainstorm a few words or phrases that feel like the essence of your brand. You wont perform at your best if youre irritated by your clothing. Privacy. Privacy Policy. This company allows you to shop from the US or from the UK. They are advocates of fair trade and love to build solid relationships with artisans locally. While you dazzle your customers with vivid product descriptions, mind the tone of your voice. Dont just say that its high-quality and beautiful and goes with anything. One of these requests came from Men's Style Lab: In the spirit of full disclosure: I have no style! ), Fave (Informal, slang, short for favourite), Iconic (famous, memorable, representing a certain time and place), Timeless (something thats beautiful irrespective of age and current trends). Our writers have helped hundreds of clothing businesses drive leads and create conversions all through the power of language. Dont call your product something that only you can understand. Well put you at the center of the action without upstaging anyone. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, "Fashion Model" and "Gay Icon" status, and a link to her book in her bio. This is a tricky balance, as sometimes, too much information confuses the reader. Humorous material tends to be recalled at higher rates than non-humorous material. Are you looking for fashion brand description examples? They also offer stylish sunglasses along with their watches. These pieces are perfect for any occasion, whether it be a date night or a casual dinner with friends. We also offer matching sets for all of our pieces, so you can get the perfect look for your outfit! Its a way to express your individuality, to make a statement about who you are. Getting a full 8-hours can feel near-impossible. With a wide variety of colors and patterns to choose from, you are sure to find a design that will suit your needs. Launched in 2012, Impressions Online Boutique offers a wide range of apparel to fit any woman's unique sense of style. Today, Im going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. Get My Fill-In-The-Blank Ecommerce Product Description Template. But opting out of some of these cookies may affect your browsing experience. Using phrases like All. Our dresses are made from lightweight fabric and highlighted with delicate detailing. Highlight the Features of Your Clothes 2. So when you're getting started writing this description, it's a good idea to list out the basic information that you'll need to include. They have been in business since 1995 and know that quality pieces combined with reasonable prices is what has helped build their brand. They make functional pieces, that are stylish and made to last. We believe that style should be accessible to everyone. And again until you have a finely-tuned description that is fewer than 10 words. After the 6 steps, we have included a sample clothing business description for you. Do not forget to mention the reviews of your Happy customers. First, lets dig a little deeper into what makes a great product description. There are two types of product descriptions for ecommerce businesses. From the classic shearling boot to the military-inspired combat boot, we have something for everyone. They carry a number of youthful brands and you can shop several designers at once. They want to make it fun, and operate their business based on this goal for their customers. This is the philosophy behind the Dawn of the Modern Woman, a new fashion brand that seeks to empower women by providing a space for them to explore and express themselves. Protect your content & site from AI penalties. From tops to bottoms, dresses to jackets, skirts to sweaters, youll find it all. The company offers a wide range of brands, such as Marc Jacobs, Burberry, Nike, and more. Here are few tips for making for product, For sake of providing a consistent user experience, keep the length and amount of data in the product. But customers want an emotional connection. Immediately you know this isnt any ordinary candle. Its always a good idea to dress for the occasion, and thats never more true than when it comes to winter weather. The Lace Reflection Dresses are lined with soft, breathable tulle fabric and adorned with airy lace. Your customers are probably . Their collections are colorful, unique and aim to reflect the fun and imagination of a child. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. All clothing is made with comfortable fabrics and fits, ensuring that each woman is confident and comfortable in her own skin. With a wide range of colors and styles, you will surely find the perfect shoe for any occasion. Olivia Bossert is a photographer that was born in Switzerland. Fashion jewelry is an essential accessory for any occasion. We can all learn from each other, right? The flap is also reinforced with a large Dior logo in the center. Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. They need something to improve their lives that they couldnt otherwise do or achieve without your product. As the competition on Amazon and the e-commerce world gets more, The clothing business is growing, and demand has never been higher. Find comfort and style in our warm flannel pajamas, cozy cardigans, and pajama sets. Having said that, you can use fashion lingo in your clothing descriptions. Its designed to be worn all day by the man in demand. Necessary cookies are absolutely essential for the website to function properly. Now those are candles that I want to support - even if just for the novelty of the product. When you think of Fashion, what comes to mind? We have many copywriters who are experts in the fashion industry. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. Whether youre looking for a dress for a party, a blazer for work, or something for everyday wear, Fashionista Clothing has it all. Adjectives can be used to create colorful phrases of expression. Get some inspiration from our clothes description example. Say goodbye to that silly plastic poncho and protect yourself from the elements in style. To find out exactly which features are most important to your customers, start with the products reviews: In the example above, the customer cares about the hammer looking new, even after repeated usea great idea to include in future iterations of the product description. However, many small, A successful eCommerce business relies heavily on its product descriptions. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Designed for the man ready to take on the world, the slim fit and accentuated shoulders give you the presence you deserve. They offer versatility combined with functionality with many styles available dependent on his style. Bring your questions live to our team on a live QA Demo. Luisa is a fashion, travel and lifestyle blogger. More importantly, which one would your website visitors want to see? Clothing descriptions need to be comprehensive but also simple enough to understand. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Their Facebook page is one of the most engaging fashion pages where you can find everything right from fashion tips, to trend alerts, new products and how-tos. What is the first thing that comes to mind when you think of a Fashion Brand? We offer great service and a caring attitude. These adjectives are secret codes that can seal the deal for you instantly. Key Takeaway: The art of brevity is a magical thing when it comes to product descriptions. With these trendy clothes, youll be looking like a fashionista in no time! This classic design will keep you looking presentable on the go with a gentle fabric for comfort all day. Terms 1 - Enable conversation to establish a connection The personal touch always works great in product descriptions. JV Selection has 700 plus boutiques located in Australia. Boutique Dress Boutique is a company that sells dresses and other accessories for every occasion. Since these are words that a woman buying a bridal dress would want to hear, the likelihood that the customer will buy the dress becomes a lot higher. consistent across the category. Outwriting Competitors with Powerful Content. Evening events are prime time for fashion. Lulu's offers trendy clothes for all occasions. Thus, its important that you maintain a consistent amount of text in all your product descriptions. Use the title to tell your customers in simple words, what is it that youre selling? How reverse image search engine is revolutionizing fashion e-commerce, How Influencer Marketing Can Help Your Brand Get Ahead In The Fashion Retail Industry, 8 Ways Online Retailers Can Reduce Returns. If you dont do a good job in describing your product, somebody else will. Pair it with your favorite jeans or leggings and youre ready to go! They also offer waterproof bags that will never be damaged by rain, or spills again. You can check out her travel adventures and scope out her outfits which are all labeled by designers so you can snag them for yourself. They offer a wide variety of clothes for all occasions. We want you to feel good about yourself and we want you to feel confident in what you wear. So come on in and take a look at our new line of fashion jewelry today! Know who your ideal customer is, write to him or her. We carry brands like Nike, Adidas, and more. All pieces are handmade with attention to detail using the best fabrics available. Keep it Simple 4. Get paid to promote the #1 content marketing suite. The cookie is used to store the user consent for the cookies in the category "Performance". They are also cruelty-free and use sustainable materials in their designs. Key Takeaway: Starting a business is an extremely emotional roller coaster. How you dress affects how people perceive you, and with this suit, they will see you as the boss. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. The items on this page are perfect for anyone who wants to dress in the latest trends. Hopefully, these examples of fashion product descriptions shine some light on what makes a description go from good to great. Let them write unique content for SEO like product descriptions and whatever else your business requires in the languages you need. Our goal is to make every customer feel like a celebrity. Describe your products accurately. People shop because theyre looking for solutions to their problems. She moved to North Carolina and attended North Carolina State University where she earned a degree in Textile Design. The key is knowing your customers wants and needs and how they might approach your brand. Our clothing and accessories are carefully curated to provide our customers the latest fashions. If you want your brand to be fun, you should use such a personality and a dash of humour to engage readers. What they do is they look at your product picture and scan your product description in order to decide whether they want to read the complete description. In fact, your product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers. Shopify has that covered as well: Notice the line no design skills needed. This helps to immediately calm any fears business owners might have about creating a website. Its more important for them than the specifications. Each page should have its own unique description, so you can avoid having duplicates. 2. Here is a simple set of criteria to evaluate your product fashion description? The clothing business is growing, and demand has never been higher. Their items are high fashion, and breathable for warm weather. We all have a little sass inside of us and sarcasm is the perfect way to bring that sass out. This Dora flash is the perfect place to find clothes for any occasion. Include Accurate Product Descriptions 3. 9. Dollar Shave Club has been using humor to sell razors for years. With the changing of the seasons, we want to make sure you have the perfect dress for any occasion. You can get a template to apply the ideal you product description in your business by clicking on the button below. Use basic words that your target audience will understand. There are also many pieces that are perfect for layering, with both long and short sleeves. This personality should be reflected in all your product fashion descriptions. Here are some of the commonly used fashion lingos in the Fashion industry: To inject seasonal inspiration into your copy and to project the product as in-vogue, you and your copywriters should keep reading the latest fashion magazines, research trends to stay on top of the trends. How would it look on the customer? The cookies is used to store the user consent for the cookies in the category "Necessary". This meta description generator uses machine learning (GPT-3 from Open AI) to generate short description ideas for your articles. The ideal you product description plays right into that natural human drive. In this case, Subaru uses testimonials to increase completions of their lead generation form.[*]. And It takes them 25% longer to read something on a computer than it does to read something on paper (Cameron, 2008). Often that means telling a story. Part of what makes them so successful is their ability to spark imaginations through storytellingmaking customers feel what it might be like to have the product in their home. Find sporty, classic, fancy and bambino styles to look through. Nystroms is known for its high-quality service and large selection of clothes. Many ecommerce businesses shy away from using technical jargon on pages because it might scare off some customers. But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. They allow us to express ourselves and to explore the boundaries of our identities. In this example, Malicious Women Candle Co. perfectly captures the spirit of how shallow a candle gift can come across. Their goal was to not only create durable footwear, but to have styles that fit into many occasions. Analytical cookies are used to understand how visitors interact with the website. To see the copywriting formula AppSumo uses to write product descriptions that make $250,000+ in 7-10 days, read this. As is the feeling of being overwhelmed. Whether youre a SaaS company or something else entirely, its important to try to establish a strong emotional connection between your customer and your product descriptions. Yet too many online stores simply tellshoppers about the product rather than sellingit to them. They want to be able to connect with the product, brand, and what's behind the promise. 4. With a passion for crafting clothing, you can find your new favorite clothing piece with many designs. When youre in direct contact with your customer, the stakes become higher, youre more attentive and your margin for error becomes smaller because you not only fear sounding indifferent, ignorant, and lazy but also you want to see the customer walking out of the door with shopping bags full of your products. Designed for the jet-setter in mind, our shirt is the ideal blend of comfort and style. Its a lot of work bringing new ideas to the market, but with the right level of thoughtfulness and consideration, you can stand out. It is fun, adventurous and classic simultaneously. Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day its about selling. This company is located in Dallas, Texas and sells sunglasses in aviator, round and classic styles for men and women. Hone your messaging by utilizing just a few words. You may have heard of Naomi Campbell, the supermodel and fashionista with a strong personality. Related Fashion Copywriting Topic: 5 Practical tips to Write Compelling Product Descriptions for your Online Fashion Brand. You as a business owner are often putting your life savings and work into a new venturewhich can take a toll. Do you think the Fashion Copywriting Services is important for your online retail store? We design Fashion ECommerce websites and run digital marketing campaigns for growing Fashion labels. Youre competing against similar products in your industry. They offer different colors and patterns to fit your personal style. Want To Write SEO Friendly Product Descriptions? They have adorable styles for men, women, and kids. Its a lot of work bringing new ideas to. Cool Instagram bios. Super comfortable shoe line using all natural ingredients like wool and recycled cardboard. Mention about the varieties of clothing brands you sell. To keep our customers in style we post new arrivals daily, as well as offer stylist picks to help any indecisive shoppers. There are classic designs for both men and women, and there are also more edgy styles that create balance and style. Auria London has beautiful swimwear collections that are perfect for your summer bucket list. Key Takeaway: Using phrases like burliest and long days on the wall allow Patagonia to demonstrate that their employees (as well as the Patagonia brand as a whole) understand the little nuances of each product and how its used in the real world. Emphasizing your shape in all the right places, with our sleepwear, you dont have to sacrifice style for comfort to us, its the same thing. Its essential to show that your clothes can make them feel like anything they want to be. You want to create an image in their mind so that they can see themselves in their product. Thousands of articles on content marketing with AI. Common adjectives and catch phrases used by top Fashion Retailers Here are some examples of commonly used sensory phrases and adjectives used by the editors of top retailers and fashion magazines: Not every fashion retailer or a copywriter has a background in fashion. With a mid-rise platform heel and commanding pointed toe, this shoe allows you to stand upright, projecting confidence. These are made of high-grade material that is not only sleek and shiny but also breathable and comfortable. Theyve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. My clothes are made with high-quality materials and tailored to fit you. If you are looking for a fashionable, traditional hijab that is versatile and stylish, then our Beaded Hijabs Collection is perfect for you. Too much humor and youll come across as abrasive; too little humor and it wont have the effect that you want. This Linked Pack 28L will do:[*]. Key Takeaway: Youre not competing against every product online. This handbag is perfect for the fashionista who wants to be noticed. Her collections are timeless, classic and feminine. What an 'About Us' page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the . The super soft knit of this long-sleeve t-shirt dress makes it a comfortable choice for any day of the week. Infashuated was founded in 2008. Google, the creator of the Google Home, is the master of brevity.[*]. We offer free shipping on all orders over $150. A long-sleeved button-down shirt with a collar, button front, and hidden buttons in the placket. If Yes, then let us help improve your brands copywriting through our specialized, 5 Practical tips to Write Compelling Product Descriptions for your Online Fashion Brand, How to help your Customers Pick the Right Size and Reduce Order Returns Ecommerce Size Guide, How to leverage Predictive Marketing for eCommerce brands. You can shop their collections on Instagram and see real people showing off the brand. They focus on being green, providing quality and practical pieces and is run by family and valued by family. Spring! The vibe is eclectic and rough around the edges with their bold yet casual designs. Malicious Candle Co. and their Sending Thoughts and Prayers - Infused With Absolutely No Effort candle is a perfect example of how sarcasm can help sell products with a little bit of attitude (or a lot of attitudebut youll need to browse the site to find those product descriptions yourself). The goal of a business description is to introduce any reader to your company-and to do that quickly. They are unmatched in sophistication and style. It shows them the quality of the product and the benefits they can get from it. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Growing year on year, online retail is becoming an increasingly important part of the economy. Its a way to show your personality. New Look is another British apparel company that's put a lot of effort into creating a seamless shopping experience. help them imagine the product. These are perfect for work, an interview, or even a casual night out. And when you feel good you can do good for others around you. Thats why we get surprised when we see retailers whore more worried about the color of the Add to Cart button than the product description. Whether you are looking for a cute little sundress or a full ball gown, we have it all. Avoid long blocks of text without spacing, and use bullet points instead of long lists in sentences. Read on to get some cool ideas from theclothes description example in this article! Fashion Brand has been producing high-quality clothes for the past 40 years. The descriptions below will help with just that. Located in New Zealand, Thom Morison is a high-end menswear fashion line. They beat you to the point and take away the shallowness with sarcasmalmost poking fun at themselves. Keep them unique (avoid duplicate meta descriptions) When you write meta descriptions for each page, don't be lazy about it. For starters, their website has great functionality and quick navigation. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Or you can take these descriptions directly, or modify them and use for your product. 1. Thus, before making your product fashion description reader-friendly, you must structure the product description in a way that its easy to scan first. Sweat condensation is eliminated while you train with this shirt. They are light and easy to wear. It can also help them see how they fit into the world around them. It's also your chance to snag prospects who research online before buying in-store, as do a whopping 81% of retail buyers. In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. Complete our bootcamp and become INK certified! These cookies will be stored in your browser only with your consent. Tired of feeling like a square peg in a round hole? To sell clothes online, you need to optimize your product descriptions. We have a variety of styles to suit every occasion. They have lines for men, women and children as well. They also offer a wide range of beauty products, from face masks to eye shadow palettes. Sleek, minimalistic and always in style, our new line of minimalist jewelry will add a touch of sophistication to any outfit. Their pants are designed to be comfortable and easy to wear. Key Takeaway: ecommerce is a tricky business because potential customers cant actually touch your product before they buy it. Fashion is more than a trend, its a lifestyle. The key to great sales? Avoid "yeah, yeah" phrases. Here's how to write one that works for your business. Perfect for those who just want to cuddle up with the one they love.. Instead of listing the benefits of your product, let them know how it will help them specifically. When we're stuck for words and don't know what else to add to our product description, we often add something bland like "excellent product quality.". Again, it shows you how itll change how you stand and how that will affect your life. Because you sell more than just clothing. Technical specifications are an important part of your product page copy. Upworthy shared several of what I think are some of the finest tips on the editorial process, including these two which apply directly to writing product descriptions:[*], You HAVE to crap out 25 headlines for every piece of content (i.e., write 25 descriptions for every product until you find the right one), Once you start getting desperate, you start thinking outside the box (i.e., your first attempt at a description will not be your best. Its also been shown to break down peoples resistance to being influenced by advertisements.[*]. The material is also wrinkle-resistant so you can keep them in your office for a quick change of clothes when youre in a hurry. But every once in a while you stumble across something special, something that speaks to you. Product descriptions that tell and product descriptions that sell. Perfect attire for the soul that loves a street vibe. (although only few retailers do it). that your customers will read are actually the ones that address them directly and personally. Fashionable and trendy Stackable or worn alone Variety of colors. Now for the main event - 6 examples of quality descriptions Men's Shirts Designed for the jet-setter in mind, our shirt is the ideal blend of comfort and style. Say it to play it used here by Google is a great example. Keep in mind that you want your clothing descriptions to sound natural and confident. This is essential for clothing stores. Were not just about the clothes. The Dior Saddle Bag comes in different colors and sizes. Bonus Material: Ecommerce Product Description Templates. Look no further than Billy. Writing a clothing business description is not as hard as you think once you know the right steps to take. Made from the highest-quality fabric, we believe that how you dress has a significant effect on how youre perceived we made this suit for the highest quality impact. With their affordable prices, youll be able to afford to have a variety of styles without breaking the bank.
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